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Sherry has been in banking for 30+ years and has spent that time finding creative ways for entrepreneurs to access capital. She is the CEO and Co-Founder of HelloBello Financial, LLC (a subsidiary of First Southwest Bancorporation, Inc) and specializes in building public/private partnerships and collaborations to create programs and combine various resources to help facilitate access to capital in Rural Colorado. With the aid of HelloBello she will help scale that access nationally.

As CEO, of HelloBello Financial and as a result of her work in entrepreneurial ecosystem building she has co-developed a new and innovative technology (SaaS) platform that will assist bankers and economic development organizations with accessing funding, technical assistance resources and special programs that will enable them to help small businesses start, grow or expand, with a particular focus on those that have encountered significant barriers to entry with accessing capital.